Search Google for ‘plumber’, and you’ll be given 75 million results. However, search for ‘plumber gas fitting’ and the name of your town, and that number can drop as low as 25,000. This is an example of using long-tail keywords, which are a great way to connect with your customers.
Long-tail keywords are longer and more specific keyword phrases that people use when searching for a business or service online. When a customer uses a long-tail keyword, you can assume they know exactly what they want and are close to a purchasing decision. All they need is someone to supply them with what they need — so you want to be the one they find online.
Consider this: when a person uses a general search term, such as ‘builder’, your website could become one option among multi-millions of competitors. However, when your site is catered to long-tail keywords, such as ‘custom designed pergolas’ or ‘zincalume steel’ in conjunction with those broad keywords, you can target customers looking specifically for what you can provide.
In other words, though there may be fewer people using long-tail keywords than more common one, the traffic that does come from them will be better — more focussed, more decisive, and in need of your services.
The best news is that you don’t need to worry about learning to utilise long-tail keywords. When you engage with Connected Tradies for your business’s online marketing, you can rest assured that our expert team will use their skills and years of experiences to effectively target long-tails keywords, improve your traffic, and get results.
Get in touch to discuss our different packages or to commence your one-month free trial with Connected Tradies.