When Size Does Matter

February 2, 2016

Long-tail keywords and how they help your business

Search Google for ‘plumber’, and you’ll be given 75 million results. However, search for ‘plumber gas fitting’ and the name of your town, and that number can drop as low as 25,000. This is an example of using long-tail keywords, which are a great way to connect with your customers.

What is a long-tail keyword?

Long-tail keywords are longer and more specific keyword phrases that people use when searching for a business or service online. When a customer uses a long-tail keyword, you can assume they know exactly what they want and are close to a purchasing decision. All they need is someone to supply them with what they need — so you want to be the one they find online.

How they work

Consider this: when a person uses a general search term, such as ‘builder’, your website could become one option among multi-millions of competitors. However, when your site is catered to long-tail keywords, such as ‘custom designed pergolas’ or ‘zincalume steel’ in conjunction with those broad keywords, you can target customers looking specifically for what you can provide.

In other words, though there may be fewer people using long-tail keywords than more common one, the traffic that does come from them will be better — more focussed, more decisive, and in need of your services.

What they do for you

  • You might think that the majority of page views would be from people searching broadly for your trade. But in fact, overly general keywords account for only 10-15% of all searches. An additional 10-15% is made up of mid-length keywords, meaning that approximately 70% of page views are the direct result of long-tail keywords.
  • Smart implementation of long-tail keywords means your business will attract the customers you’re looking for and who are looking for you, with less of the fierce competition that exists with shorter search terms.
  • Targeting specific long-tail keywords in a Google AdWords campaign means you can get higher ad rankings on searches that are relevant to your business and services. That means you get more bang for your buck and a greater ROI.

How do I use long-tail keywords?

The best news is that you don’t need to worry about learning to utilise long-tail keywords. When you engage with Connected Tradies for your business’s online marketing, you can rest assured that our expert team will use their skills and years of experiences to effectively target long-tails keywords, improve your traffic, and get results.

Get in touch to discuss our different packages or to commence your one-month free trial with Connected Tradies.