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Poor Website Design for tradies

June 2, 2016
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5 web design mistakes that are costing you money

Your website is considered to be a reflection of your business. A well-designed site promotes professionalism, authority, and modernity. On the other hand, an unattractive and inoperative site gives a sense of unreliability. In fact, 70% of people say that they will not buy from or engage with a business that has a badly designed website.

But what are some indicators of poor web design?

A Connected Tradies website is designed and developed by our collaborative team of creative designers, software developers, and marketing strategists. We know how to make a website that not only looks great, but performs as it should — and we can recognise the errors that affect a website’s optimisation, engagement, and profitability.

Let’s have a look at five common web design mistake that could be costing your business money:

Mistake: No mobile optimisation

With a desktop in the office, a laptop in our homes, a tablet in our bags, and a smartphone in our pockets, the average person has access to your website from virtually anywhere at any time. That is why it is so important that your website is responsive — in other words, it is optimised to provide a seamless user experience (UX), no matter what platform, browser, or device is used.

Approximately 15-30% of website visits come from mobile devices, and over 50% of overall internet traffic is mobile.

Plus, Google recently changed its online algorithm in order to provide higher search rankings to mobile-friendly websites. It is essential that you think about the mobile experience and accommodate for all of your potential customers.

Solution: UX Testing

Mobile devices come in a range of screen sizes and resolutions. Your original website cannot simply be made smaller to fit. Instead, it needs to be redesigned, resized, recoloured, and rearranged to produce the best results for mobile and tablet users.

The only way to guarantee that your website is visibly and functionally perfect is to thoroughly test and maintain it. This can involve practices like UI testing, QA testing, managing the site’s coding and programming, and resolving any code errors, broken links, or corrupted files.

All of these steps are part of the daily routine of our team at Connected Tradies, in order to ensure your site looks great and navigates easily across all devices.

Mistake: Poor load times

When it comes to internet connectivity, we’re an impatient lot. Amazon once calculated that a page load slowdown of even one second could cost it $1.6 billion in sales each year.

While the repercussions might not be quite so costly for your business, the fact remains that up to 50% of people may click away from a website that takes longer than 4 seconds to load. And those could be your potential customers being lost.

Solution: Check the speed of your webpages

Your customers will expect to have their online needs satisfied in a timely manner. As a business owner, that means your website should be easy to navigate and quick to load.

A fast site is a good user experience, and good user experiences lead to stronger engagement and higher conversion.

Tactics like optimising images, removing unnecessary code, and testing the website speed are all important steps to take — and they are all part of the Connected Tradies service.

Mistake: Poor navigation

Similarly to load speeds, easy navigation is an essential aspect of providing memorable and actionable user experience. Surveys have found that after reaching a website through a referral site, 50% of people will use the navigation menu to orient themselves.

If users cannot easily locate the information they are looking for, they may turn to your competitors.

Solution: Lay it out clearly

You want your website visitors to be able to get around quickly and easily. That means providing a clear navigation bar on the top or side of each page, and making all pages accessible in four clicks or less.

Talk to our team about creating a website that reflects the quality and ease-of-use of your services. Simple navigation will allow potential customers to access information like your products, expertise, and contact information, and help to set you apart from your local competition.

Mistake: Too much clutter

Some business owners will try to fit too much on their website, believing that the more images, videos, design elements, facts, and links they have, the better. But having too many elements on the homepage, using too many colours, writing too much content, having too many web pages, and keyword stuffing can all contribute to a website that is overly cluttered.

Clutter will make your site look chaotic and difficult to use, and will confuse people as to what your business is and where they want to go.

Solution: Simplicity is key

User experience should be considered throughout all stages of the web design process. Sometimes a ‘less is more’ mentality works best. Use a cohesive and minimalist design, avoid content-heavy pages, make intelligent use of keywords, and generally remove anything that is not absolutely essential.

Connected Tradies has you covered, with a team of professionals who can manage everything about your website design, from graphic elements to content writing to search engine optimisation.

Mistake: Unprofessional in appearance

Quite simply, if your site doesn’t look good, your business won’t look good. Approximately 38% of people confessed that they stop engaging with a website if the content or layout is unattractive. A pretty website is pointless without a strong foundation of software and marketing knowledge; but similarly, a website that functions perfectly may still not get enough attention if it doesn’t capture the eye.

Remember, your website is a reflection of your business.

An unprofessional site — one that looks amateurish, lacks artistic flair, is poorly written, and generally appears to contain little effort — can make your business appear inexperienced and inferior.

Solution: Invest in high quality results

Unless you have a knack for web design, making a professional-looking website is a difficult task. By approaching specialists in online marketing, you are guaranteed a site that stands out. We know how to make amazing websites that feature the right colour schemes, the best layouts, attention to detail, and a harmonious design to suit the overall look and feel of your business.

Your website ought to work as hard as you do. Do you have a website, but worry its design is costing you customers? Or are you a business owner who is currently missing out on online engagement? Connected Tradies is here to help! Get in touch with our team to learn more about how our services can help your business.