Mellow Yellow Pages

October 7, 2015

Why you should stop spending money on phone book advertising

All small businesses know the importance of spreading the word about their products and services, and becoming a reputable fixture in their community. In the past, the most reliable way for businesses to reach out to local audiences was through the Yellow Pages.

It seemed so simple: you paid for the ad, the larger the better; people would flip the pages in search of your service; you’d be hired; and each year you’d place a new ad, ready to do it all again.

But times have changed — and so must your business.

Yellow pages VS online marketing

Many studies have confirmed that over 80% of people will search online for local businesses, leaving the Yellow Pages to gather dust. The fact is, the ol’ directory struggles to remain relevant in an increasingly digital world. These types of paper advertisements (we’re talking about you too, newspaper ads) are being overshadowed by people’s preference for immediate relevant current online results.

And that means that if you don’t have a working website and online presence, your potential customers will find someone else first.

Connected Tradies can provide Tradies with a website that not only looks great, but is also ready to work hard for your business. All of our packages come with websites that provide:

  • a professional online presence.
  • local Google business listing.
  • online search advertising using Google AdWords.
  • expert SEO (search engine optimisation)
  • SEM (search engine marketing).
  • Google Analytics insights about who is finding you.
  • and much more!


There are many reasons why Connected Tradies will do more for your business than a Yellow Pages advertisement.

  • Yellow Pages are a dying breed; these days, the majority of people use Google to find local businesses, and this percentage will only grow in the coming years.
  • Connected Tradies will do more than build a website. We provide an entire online identity that stays ahead of your competitors. Less than 10% of people click through to the second page of Google results; but our team has the skills and experience to keep your listing onto Page 1.
  • Unlike Yellow Pages, Connected Tradies comes with no time restrictions, deadlines or long-term contracts. You can begin a plan at any time, and change or cancel your package with only a month’s notice.
  • People like to connect with businesses on a digital level, whether through a website or a social media page. Those who have neither are often regarded as obsolete.
  • Connected Tradies was established with the goal of providing reliable services for hard-working Australians. Rest assured that if you need to get in touch with our team, we’ll be there.

Digital marketing is the way of the future. Make sure you spend your business’s hard-earned dollars on advertising that works, by getting a fully-managed and professional online presence with Connected Tradies.