May 27, 2016
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How to pick a domain name that improves your marketability

When you create a new website, one of the first and most important questions you will have to ask yourself is: “What will my domain name be?”

The domain name is a website’s address (such as They come in many forms, like .com, .net, .org, .biz, and many other extensions. There are currently more than 1 billion websites out there, and the supply of available domain names is ever shrinking.

Your choice about your website’s domain can have a massive impact on your online marketability, and is not a decision to make lightly. Thankfully, Connected Tradies can take away the guess work — we follow a solid domain name strategy to ensure your business benefits from an SEO- and SMM-friendly domain name.

What will my domain name be?

Connected Tradies can only help one business per trade per location. Not only does this mean that our efforts are focused on you (and not your competitors), but it allows us to provide a marketable domain, which will typically be:

www.[your location][your trade]*

Why will this be my domain?

Our domain name strategy is supported by marketing and optimisation research, and demonstrates three key aspects of an SEO-friendly domain:

  • It uses a local domain extension — As a local trade business, your target market will naturally be people living in your town and surrounding areas. That’s why we use a ‘’ domain, which ranks better in national searches. Having a country-specific domain will have a positive impact on your local SEO, allowing potential customers to more easily find you online.
  • It is a keyword-rich domain — Using a keyword phrase in the domain can be an effective ranking factor for your website. This means including words or phrases in the domain that reflect what your target market might type into a search engine. So (for example) to have your website rank for people searching for a ‘Wollongong builder’, we would supply you with the domain name ‘’. Industry-related keywords can help you gain a higher ranking on Google and other search engines, and improve your online visibility.
  • It is memorable — The ease with which your customers can remember and type in your website’s URL is an important consideration. The length of the domain, the number of words, and the spelling of the words can all affect your domain name memorability. Your Connected Tradies website is simply made up of your town and your trade, making it concise and familiar to your target market.

Your domain name is an influential aspect of maximising your search engine-referred traffic, improving your social media marketing, and letting you get ahead of competitors.

Connected Tradies is dedicated to helping your business be found online. Our domain name strategies — and our overall online marketing techniques — are backed by industry-leading knowledge and expertise, allowing us to bring the best to your business. Have a chat with our team today!

* Your specific domain name may be subject to minor changes, depending on domain availability.