Mastering Mobilegeddon

April 29, 2016

Mobile responsiveness, web design, and your business

Back in 2014, Google unleashed ‘Mobilegeddon’, announcing that any website that lacked mobile-friendly pages would receive lower site rankings in mobile search results. Since then, users have been able to more easily find relevant, quality search results that are optimised for their devices.

This change coincided with mobiles overtaking desktop as people’s primary device for internet access, compelling web designers and marketers to adjust the way they design and develop websites, in order to ensure that they are mobile-friendly and responsive.

In other words, mobile responsiveness is an important ranking factor that could strongly affect the engagement and success of your website.

What is a responsive website?

When we develop a website, we use a responsive design. Essentially, this means we use flexible layouts, images and content to create a cohesive site, which recognises and functions on all browsers, platforms and devices.

More specifically, the goal of a responsive website is to adapt fluidly to the screen sizes and resolutions of desktop computers, laptops, tablets, and smartphones. The exact dimensions of these differ depending on their manufacturer and generation, meaning that providing a consistently perfect browsing experience is quite the challenge.

Is mobile responsiveness important for my website?

To put it simply: yes.

According to an ACMA study, over 70% of Australians access the internet with a mobile phone. Furthermore, approximately 68% of people use three or more devices — meaning that if the design, functionality or ease-of-use changes across devices, people are going to know about it.

Having a responsive website portrays your business as professional, adept, and stylish. It also drives engagement by enabling visitors to easily access information and connect with you.

The three main aspects you should keep in mind are:

  • Can users easily view your content?
    Consider how the size and layout of fonts, images, and buttons could be altered on different devices, resolutions, and screen sizes.
  • Can users easily navigate the site?
    Whether your customers are clicking on a link or touching their screen, your web content must be well-thought, clearly communicated, and easy to access.
  • Can users easily find CTA buttons?
    Encouraging actionable outcomes from your website means providing clear calls-to-action, which prospective customers can immediately see and follow.

Positive user experience on your website is a must. When you accommodate for the growing percentage of mobile-users, your business can benefit from higher rankings, improved traffic, and greater customer engagement.

Will my Connected Tradies website be mobile-friendly?

Absolutely! Testing that a website is mobile responsive can be an arduous task. There are many elements to assess and potential changes to make to determine that each web page looks and works as it should.

But when you work with Connected Tradies, you don’t need to worry about any of that. Our web developers have the knowledge and expertise to provide responsive websites that work hard for your business. We combine eye-catching design, effective technologies, and intelligent strategies to provide you with a complete online identity that can be accessed by anyone, at any time.

Moreover, your site will undergo thorough QA testing to check every detail and ensure the site is working wonderfully across different devices and browsers.

How do I get started?

Ready to experience a new level of digital marketing? Get in touch with the team at Connected Tradies. We have the knack and know-how to save you time, bring you work, and get you found online.