At this very moment, someone in your area could be searching online for what you do. But will they find you? Even if you have a functional website, the answer may be ‘no’. After all, search engines can churn out billions of results — and only the first ten will get much of a chance of being clicked.
So how do you give your website the best chance of being discovered?
Search engines produce answers, and they do this by firstly siphoning out the results they deem to be unrelated or unuseful, and secondly ranking the results so that the most relevant and popular sites appear first.
These rankings are determined by a number of factors, including title tags, meta descriptions, the recency of content, engagement and traffic data, and many others — including keyword usage. Understanding keywords is a very important part of search engine optimisation, and thus requires a careful process of keyword research.
Keyword research involves finding out the words and phrases that people enter into search engines when they’re looking for something online.
We research keywords because it allows us to achieve better rankings in search engines. In other words, keyword research is one of many important SEO techniques that we perform to get your business found online.
Understanding your market’s keyword demand means you can not only cater to the terms being searched for, but also learn more about your customers in general.
Professional keyword research is a thorough and ongoing process.
Doing it correctly can require years of SEO experience, but there are nonetheless some simple steps to get you started.
As a final note, we offer a word of caution: beware of keyword stuffing!
This is when people, in an attempt to be picked up in search engine results, overfill their website content and meta tags with keywords. You may think this will make your site more relevant to search engines, but in fact it may lead to your business being banned from search rankings due to spam.
Go for quality over quantity, and take care to use keywords intelligently and only when needed.
Keyword research is not about getting as many people to your site as possible, but rather about ensuring the right people are finding your business. Being such an important part of SEO, it is vital that your keyword research is done right. That’s where we come in!
Connected Tradies has the experience to conduct professional keyword research that adds value to our websites and gets you found online. Get in touch with our team today, and take advantage of online marketing that is made easy.