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Great Googly Moogly

September 14, 2015
seo

How to improve search engine traffic

When it comes to your business’s website, great content is a must. But equally important is ensuring that Google and other search engines recognise your great content and show it to prospective customers.

When you work with Connected Tradies, you are guaranteed an online identity that can be easily found online. That’s because our talented team undergo an extensive process of technical Search Engine Optimisation (SEO) strategies to drive traffic to your new website.

What is SEO?

Essentially, SEO is a means of getting your business to show up on the first page of results when someone uses Google or other search engines. Without SEO, your website is less likely to show up in these searches, and your business is less likely to be found by potential clients.

Our SEO checklist

On-page factors

On-page optimisation factors are things that have an effect on, and can be changed on, your website. This includes:

  • URL structure
    • Short and clean is better than generic or lengthy.
    • That’s why Connected Tradies provides URLs that are easy to remember and more likely to show up on Google.
  • Google Analytics
    • We track your web traffic so we can identify trends, patterns, and features that work best for your business.
  • Title tags
    • This is the title that appears on a browser tab and the heading on the search result (SERP).
  • Meta description
    • A concise summary of the webpage’s content.
    • This commonly appears as a snippet preview on search engine results, and so can play a major role in whether or not someone clicks onto your site.

Content

Quality content is key in ensuring that people come to and engage with your website. Connected Tradies can provide you with content that is:

  • Unique
  • Authentic
  • Relevant and current
  • Useful and shareable
  • Eye-catching with good use of visuals

User experience factors

Structuring your site’s navigation and accessibility is very important for SEO. That means considering things like:

  • Mobile-friendly designs
    • We check that your website works well and looks great on mobiles, tablets and computers.
  • Clear structure
    • Users should be able to easily find information on your site.
    • Every webpage should be accessible in 4 or less clicks.
  • Technical issues
    • We deal with any broken links, code errors and other tech issues to maximise site performance.

Analytic tools

Monitoring site traffic, statistics and the overall success of a website is the only way to effectively maintain and improve it. Connected Tradies consistently analyses:

  • Page views
  • Searches
  • Traffic sources
  • Plus other important data
  • Demographics
    • This can provide useful insight about your content and its target audience.
  • Webmaster tools
    • Live data on site performance and on how users are reaching the website.

Get the job done right

There’s no need for you to stress over getting your Search Engine Optimisation (SEO) right. Our team has the skills, experience and techniques to obtain effective results for your business.

Connected Tradies will help you establish a fully-functional, Google-ready online presence, with a website that works as hard as you do. We’ll handle the tech so you can get on with what you do best — your job.